10th year anniversary - December 1-2, 2020

Conversion Jam - Scandinavia's Growth Event

Join Conversion Jam and get the tools you need to maximize your digital growth. All digital - it will be fun!

Get your ticket today!

WHEN
December 1-2 2020 (09am-12.30pm)

WHERE
Wherever you are – all digital

PRICE
990 SEK – SUPER EARLY BIRD TICKET

Got questions? Check the FAQ or email  

Don’t miss out

If you are looking for a day jam-packed with inspiration, networking and insights - look no further. Check this out:

  • The ins and outs of growth and conversion
  • Learn from the leading force
  • Live Q&A
  • Interactive and fun
  • Participate digitally from the comfort of your home

The CJAM schedule

DAY 1 - December 1, 2020


09:00 - 
09:10


CJAM goes live 🤩

Meet today's host Mashesh Kumar

09:10 - 
09:20

Adjust to change

Conversionista's John, stuck Down Under, on how to adjust to change.

by John Ekman

09:20 - 
10:00

Find your differentiation strategy in a sea of sameness

Expect assumptions to be challenged, rules to be broken and just pure entertainment - Peep style.

by Peep Laja

10:00 - 
10:30

From start up to scale up

Moe leads the Analytics team at the Australian unicorn startup, Canva. We'll learn how to survive and thrive in this kind of environment.

by Moe Kiss

10:30 -
11:00

Break

Stretch your legs, grab a coffee - keep energy levels high!

11:00 -
11:15

To be announced! 🎁

We will unwrap this soon, stay tuned.

11:15 -
12:00

One neat trick to run better experiments

Lukas is at the top of experimentation at one of the most experimentation-driven companies on the planet, Booking.com.

by Lukas Vermeer

12:00 - 
12:30

Buckle up

Introducing a smorgasbord of happenings during #CJAM week.

DAY 2 - December 02, 2020

09:00 - 
09:15

Welcome back

Get ready for another cracking day.

09.15 -
10.00

Creating experiences that people actually want to convert to

Talia is a true CRO McGyver, mastering data-driven analysis, emotional targeting and persuasion techniques.

by Talia Wolf

10.00 -
10.30

300 A/B tests later - big growth through small wins

Sandra helped Berlin-based startup Blinkist grow to 15 million users in a market that is insanely competitive.

by Sandra Wu

10:30 - 
11:00

Break

Stretch your legs, grab a coffee - keep energy levels high!

11:00 - 
11:15

To be announced! 🎁

We will unwrap this soon, stay tuned.

11:15 - 
12:00

If data is the new oil - behaviour data is rocket fuel

Optimisation is really about changing the behaviour of your visitors. And if you want to change behaviours you need to look at behaviour data.

by John Ekman

12:00 -
12:30

Buckle up

Let's go through everything learned and what's to come #CJAM week.

Meet the speakers

We hand-pick the world's best speakers of the industry, who will be there to teach you the ins and outs of conversion and growth.

Lukas Vermeer

Lukas is at the top of experimentation at one of the most experimentation-driven companies on the planet. And do you know how many experiments he runs per year? Think hard - it’s a trick question. The answer is zero. 

Because his job is not to run experiments but to democratise experimentation so that everybody in the whole organisation is enabled to leverage the power of experimentation to drive their business results. And now he comes to Conversion Jam to do the same thing for us. Cool or what?!

Director of Experimentation at Booking.com

Talia Wolf

Talia and her team help high-growth companies generate more revenue, leads and engagement. She is a true CRO McGyver, mastering data-driven analysis, emotional targeting and persuasion techniques.

She was recently voted one of the most influential voices in conversion optimisation and has spoken repeatedly on all the big CRO stages.

Founder of Getuplift

Moe Kiss

This means is that you start small, never have any money, and grow like crazy. Moe leads the Analytics team at the Australian unicorn startup, Canva. We'll learn how to survive and thrive in this kind of environment - staying on top of your analytics setup and doing rapid-fire experiments.

Moe advocates for gender and cultural diversity as a passionate and active member and mentor in the analytics community. She recently won the Digital Analytics Association USA's top new practitioner award.

Marketing Analytics Lead at Canva

Sandra Wu

Conversion geeks always argue that we have to look at the cumulative effect of many small tests, and everybody else is like  "-Yeah, yeah".

Well, here's the money. Sandra helped Berlin-based startup Blinkist grow to 15 million users in a market that is insanely competitive. They just couldn't have done it without highly engaging content that has been built on user insights and relentlessly tested. 

300 tests later she will share her recipe of the secret content marketing sauce.

Content Marketing Lead at Blinkist

Peep Laja

Peep founded CXL agency and institute, runs CXL live (one of the major CRO events in the world) so this guy is a big deal. Peep spoke once before at CJAM and totally nailed it. We can now (virtually) welcome him back.

Peep wants us all to be able to break out of our CRO bubble and taste the world outside. He'll be speaking on differentiation, and how it's pointless to keep optimising those buy buttons if customers can't perceive that what you do is different from your competitors.

Expect assumptions to be challenged, rules to be broken and just pure entertainment - Peep style.

Founder of CXL agency & institute

John Ekman

John founded Conversionista to help Sweden’s online businesses to get better results from their traffic. 10 years later, Conversionista is the indisputable authority on conversion optimisation in the Nordics.

Optimisation is really about changing the behaviour of your visitors. And if you want to change behaviours you need to look at behaviour data. Too many organisations want to jump in on being data-driven but they look at the wrong kind of data. They focus on demographic and attitudinal data sets and then they scratch their heads when they are unable to predict, explain or change behaviours.

Founder of Conversionista




The quicker the cheaper

Make sure you secure your spot for this year’s digital Conversion Jam. The quicker you act, the cheaper it is. Hop to it!

990 SEK
Until September 30th
Super Early Bird Ticket
1 290 SEK
Until October 30th
Early Bird Ticket
1 990 SEK
Until December 2nd
Standard Ticket

If you have a discount code, you enter it in the payment flow. 

Why people love Conversion Jam

We have been hosting the Jam for 10 years now, and have had the greatest growth profiles and like-minded people joining us. 

“Bursting with great ideas and even better advice.”
Søren Buhl
Marketing Manager, Danish Red Cross
“A brilliant and inspirational day! Off home to convert.”
Ann-Sofie Hedlund
Head of Digital Development, Verisure
“No disguised sales pitches. Pure quality speakers!”
John-Eric Hällström
Conversion Manager, Svenska Spel

Smart companies sending their brightest people

Don't miss out, join us!