10th year anniversary - December 1-2, 2020

Conversion Jam - Scandinavia's Growth Event

Join Conversion Jam and get the tools you need to maximize your digital growth. All digital - it will be fun!

Get your ticket today!

WHEN
December 1-2 2020 (09am-12.30pm)

WHERE
Wherever you are – all digital

PRICE
 
1 990 SEK

Sorry - you missed it! Set reminder for 2021

Got questions? Check the FAQ or email  

Don’t miss out

If you are looking for a day jam-packed with inspiration, networking and insights - look no further. Check this out:

  • The ins and outs of growth and conversion
  • Learn from the leading force
  • Live Q&A
  • Interactive and fun
  • Participate digitally from the comfort of your home

The CJAM schedule

DAY 1 - December 1, 2020


09:00 - 
09:10


CJAM goes live 🤩

Meet today's host Mashesh Kumar

09:10 - 
09:20

Adjust to change

Conversionista's John, stuck Down Under, on how to adjust to change.

by John Ekman

09:20 - 
10:00

Find your differentiation strategy in a sea of sameness

Expect assumptions to be challenged, rules to be broken and just pure entertainment - Peep style.

by Peep Laja

10:00 - 
10:30

From start up to scale up

Moe leads the Analytics team at the Australian unicorn startup, Canva. We'll learn how to survive and thrive in this kind of environment.

by Moe Kiss

10:30 -
11:05

Break - come mingle!

Stretch your legs, grab a coffee - keep energy levels high. 
Partner sessions will go live!

11:05 -
11:30

From a one-woman-show to a full CRO team

Marianne is this year's winner of the award CRO Practitioner of the year (in-house). If you want insights into building an experimental culture within the Nordic landscape - Join in! 

by Marianne Stjernvall

11:30 -
12:10

One neat trick to run better experiments

Lukas is at the top of experimentation at one of the most experimentation-driven companies on the planet, Booking.com.

by Lukas Vermeer

12:10 - 
12:30

Buckle up

End of day. Learnings, talks and topics.

DAY 2 - December 02, 2020

09:00 - 
09:10

Welcome back

Get ready for another cracking day.

09.10 -
09.50

Creating experiences that people actually want to convert to

Talia is a true CRO McGyver, mastering data-driven analysis, emotional targeting and persuasion techniques.

by Talia Wolf

09:50 -
10:30

CJAM Battle: Qualitative vs. Quantitative 🥊

 Featuring Dana DiTomaso, Talia Wolf and John Ekman

10:30 - 
11:00

Break - come mingle!

Stretch your legs, grab a coffee - keep energy levels high.
Partner sessions will go live!

11:00 -
11:25

How industry leaders drive growth with behavioral experimentation today

In this session, customer experience and experimentation pioneer Chris Goward will show you how to apply the latest proven experimentation ideas right now.

by Chris Goward

11:25 - 
12:10

If data is the new oil - behaviour data is rocket fuel

Optimisation is really about changing the behaviour of your visitors and if you want to change behaviours you need to look at behaviour data.

by John Ekman

12:10 -
12:30

Buckle up

End of day. Learnings, talks and topics.

Don't miss the bonus sessions

Dec 1
13.00 -
13.30

Workshop: AB Tasty

Driving Growth with Experience Optimization

Dec 3
12.30 -
13.00

Workshop: Optimizely

Lunch & Learn: Case Diet Doctor 

Meet the speakers

We hand-pick the world's best speakers of the industry, who will be there to teach you the ins and outs of conversion and growth.

Lukas Vermeer

Lukas is at the top of experimentation at one of the most experimentation-driven companies on the planet. And do you know how many experiments he runs per year? Think hard - it’s a trick question. The answer is zero. 

Because his job is not to run experiments but to democratise experimentation so that everybody in the whole organisation is enabled to leverage the power of experimentation to drive their business results. And now he comes to Conversion Jam to do the same thing for us. Cool or what?!

Director of Experimentation at Booking.com

Talia Wolf

Talia and her team help high-growth companies generate more revenue, leads and engagement. She is a true CRO McGyver, mastering data-driven analysis, emotional targeting and persuasion techniques.

She was recently voted one of the most influential voices in conversion optimisation and has spoken repeatedly on all the big CRO stages.

Founder of Getuplift

Marianne Stjernvall

Marianne is this years winner of the award CRO Practitioner of the year (in-house). She has a true passion of building data-driven and experimental organisations. Her vision is that everything should be decided by data - not gut feeling. Moving across agency, in-house, and her own company: The Queen of CRO, she has a unique platform and network as well as the technical background that is needed to drive this vision.

If you want insights into building an experimental culture within the Nordic landscape - Marianne is your go-to person!

CRO Lead at Coop


Peep Laja

Peep founded CXL agency and institute, runs CXL live (one of the major CRO events in the world) so this guy is a big deal. Peep spoke once before at CJAM and totally nailed it. We can now (virtually) welcome him back.

Peep wants us all to be able to break out of our CRO bubble and taste the world outside. He'll be speaking on differentiation, and how it's pointless to keep optimising those buy buttons if customers can't perceive that what you do is different from your competitors.

Expect assumptions to be challenged, rules to be broken and just pure entertainment - Peep style.

Founder of CXL agency & institute

Chris Goward

When companies like HP, Microsoft, The Motley Fool and Dollar Shave Club want to improve their digital experiences and growth, they call Chris Goward. Chris founded Widerfunnel in 2007 with the belief that a combination of creativity and scientific rigour gets the best results.

He is the brain behind the popular LIFT Model®, Infinity Experimentation Process®, and MotivationLab®, wrote the bestselling book, You Should Test That!, and has spoken at 300+ events globally.

Founder of Widerfunnel

Moe Kiss

Moe leads the Analytics team at the Australian unicorn startup, Canva. We'll learn how to survive and thrive in this kind of environment - staying on top of your analytics setup and doing rapid-fire experiments. This means is that you start small and grow like crazy.

Moe advocates for gender and cultural diversity as a passionate and active member and mentor in the analytics community. She recently won the Digital Analytics Association USA's top new practitioner award.

Marketing Analytics Lead at Canva

Dana DiTomaso

Dana is President & Partner at Kick Point, where she helps people and teams do better marketing. Alongside the team at Kick Point, Dana pushes people and teams to set goals and track data so that they understand what strategies and tactics bring value and what is just a waste of money.

Dana speaks at conferences around the world about reporting and analytics, SEO, and brand building. In her spare time, Dana is the weekly technology columnist on CBC Edmonton AM. She also enjoys drinking fancy beer and yelling at football players.

President & Partner at Kick Point

John Ekman

John founded Conversionista to help Sweden’s online businesses to get better results from their traffic. 10 years later, Conversionista is the indisputable authority on conversion optimisation in the Nordics.

Optimisation is really about changing the behaviour of your visitors. And if you want to change behaviours you need to look at behaviour data. Too many organisations want to jump in on being data-driven but they look at the wrong kind of data. They focus on demographic and attitudinal data sets and then they scratch their heads when they are unable to predict, explain or change behaviours.

Founder of Conversionista

Frida Morberg

Frida is a data-driven UX Designer and researcher that has embraced the quantitative side of UX in her work. Changing behavior and creating experiences that has true value for the user and the business has always been a focus for Frida. 

As Head of UX at Conversionista, Sweden's leading CRO company, she redefines what it truly means to work data-driven in design.

Head of UX at Conversionista

Mahesh Kumar

Mahesh is an entrepreneur and a true problem-solver with an entrepreneurial zest to build and create value. In the last decade, he has been part of creating Epicenter and investing in companies such as Werlabs (MedTech) and Deep North (AI for retail).

Mahesh is also on the innovation and advisory board of for example Absolut, Stronghold, and SEB. Also been advising founders of 20+ scaleups.

We are happy to welcome Mahesh as our Conversion Jam host and moderator for the two days in December.

CEO of Result 

Sandra Wu

Conversion geeks always argue that we have to look at the cumulative effect of many small tests, and everybody else is like  "-Yeah, yeah".

Well, here's the money. Sandra helped Berlin-based startup Blinkist grow to 15 million users in a market that is insanely competitive. They just couldn't have done it without highly engaging content that has been built on user insights and relentlessly tested. 

300 tests later she will share her recipe of the secret content marketing sauce.

Content Marketing Lead at Blinkist

The quicker the cheaper

Make sure you secure your spot for this year’s digital Conversion Jam. 
The quicker you act, the cheaper it is. Hop to it!

990 SEK
Until September 30th
Super Early Bird Ticket
Buy ticket today
1 290 SEK
Until November 20th
Early Bird Ticket
Buy ticket today
1 990 SEK
Until December 2nd
Standard Ticket
Buy ticket today

Psst. If you have a discount code, you enter it in the payment flow. 

Why people love Conversion Jam

We have been hosting the Jam for 10 years now, and have had the greatest growth profiles and like-minded people joining us. 

“Bursting with great ideas and even better advice.”
Søren Buhl
Marketing Manager, Danish Red Cross
“A brilliant and inspirational day! Off home to convert.”
Ann-Sofie Hedlund
Head of Digital Development, Verisure
“No disguised sales pitches. Pure quality speakers!”
John-Eric Hällström
Conversion Manager, Svenska Spel

Smart companies sending their brightest people

Don't miss out, join us!