Scandinavia's Growth & 
Conversion Event presents - Sessions

 Join the talks and get the insights needed to supercharge your digital growth. 
Live on Nov 12, 18, 23 and Dec 2 


The Sessions

12 Nov 21

Customers have changed - have you?

The Corona pandemic drove millions of people online, and we pat ourselves on the back since we’ve had double digital online growth. 

But what happened was that the tide lifted all the boats. Now we need to understand the new consumer psychology in order to be able to not only convert, but retain, the post-covid customer. 

Nathalie Nahai

Bestselling author, host of The Hive Podcast, at The Web Psychologist

Bart Schutz

Consumer psychologist & co-founder at Online Dialogue

18 Nov 21

Analytics and experimentation in a post-cookie world

There’s a tide of privacy protection measures sweeping across the digital marketing landscape and many of these mean that the very foundation of analytics and experimentation - the cookie - can’t be trusted to do the work anymore. 

What does this mean for how we work, who we work with, and what new tools and techniques we need to find?

Dana DiTomaso

Teaching Digital-First Thinking and Analytics, President at Kick Point

Collin Tate Crowell

Senior Director, marketing and partnerships at Kameleoon

23 Nov 21

Keys to a world-class experimentation program

It’s hard to get experimentation right and on average everybody is pretty much, well – average. First of all; how can you stay focused as an individual and as a team? That’s what we’re going to find out in the fireside chat with Nir Eyal – bestselling author of “Hooked” and “Indistractable”.

And then; Optimizely dove down into their database of thousands of tests and came back with the key factors that distinguish the winners from the rest of us. Finally; we get a chance to pick the brain of Martin Richardsson – heading experimentation at NetOnNet. They decided to use the pandemic as an opportunity to out-experiment their competition.

Missing this session is like giving your competition an early Christmas present.

Nir Eyal

Bestselling Author of "Hooked" and Behavioral Design Consultant

Hazjier Pourkhalkhali

Chief of Staff, Global VP, Strategy & Value at Optimizely

Martin Richardsson

Head of E-commerce at NetOnNet

2 DEC 21

Growing your user insights landscape

There are many ways to gather user insights. Some good. Some not as good. And you might think you know them all. Trust us - you don’t. 

In this session, we’ll look at two new and fairly unknown strategies for increasing the number of ways that you can gather critical user insights. 

🎬  Go straight to event

Terry Pierelli

Musician and Senior CRO Manager at The CROsultant

Erin Weigel

Senior Design Manager at Deliveroo, formerly Principal Designer at Booking.com

Our amazing partners

Meet the speakers

We hand-pick the best speakers of the industry, who will be there to teach you the ins and outs of conversion and growth.

Nathalie Nahai

Nathalie is a London-based author and speaker on persuasive technology, ethics, and the psychology behind evolving consumer behaviors.

She is the author of Webs of Influence: The Psychology of Online Persuasion, and the newly released Business Unusual - exploring values, uncertainty & the psychology of brand resilience.

A member of the BIMA Human Insights Council, she also hosts The Hive Podcast and contributes to BBC, Sky, CNN on the impact of technology in our lives.

🚀 Author and International speaker at The Web Psychologist

Nir Eyal

Nir Eyal writes about the intersection of psychology, technology, and business. Previous lecturer in Marketing at Stanford and dubbed by The M.I.T. Technology Review as, “The Prophet of Habit-Forming Technology.” Bloomberg Businessweek wrote, “Nir Eyal is the habits guy. Want to understand how to get app users to come back again and again? Then Eyal is your man.”

Author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.

🚀 Bestselling Author and Behavioral Design Consultant

Bart Schutz

Bart is the author of the Wheel of Persuasion and a well-known consumer psychologist. He operates at the forefront of large-scale digital experimentation and co-founded the companies Online Dialogue (best CRO agency of the world 2020), TeamCROco(a distributed digital experimentation agency), and Ulaya (a European Safari agency).

Moreover, Bart holds chair of the Social & Economic Psychology section within the Dutch Institute for Psychologists.

🚀 Consumer psychologist & co-founder at Online Dialogue

Erin Weigel

Erin believes in clean, functional design that solves problems for people and achieves business goals. Balancing qualitative insights 
and quantitative analysis.

She has been designing customer-centric, effective websites for over a decade and has run thousands of tests on Booking - one of the world's most advanced experimentation engines, where they validate everything.

🚀 Senior Design Manager at Deliveroo, formerly Principal Designer at Booking.com

Dana DiTomaso

Dana helps teams to better marketing. She pushes people to set goals and track data so that they understand what strategies and tactics bring value and what is just a waste of time.

Dana speaks at conferences around the world about reporting and analytics, as well as SEO, and brand building. She is also the weekly technology columnist on CBC Edmonton AM and enjoys drinking fancy beer and yelling at football players.

🚀 Partner and President at Kick Point

Terry Pierelli

Terry Pierelli is a digital optimization consultant with over 12 years of experience. From a local hip-hop studio in Washington DC to Babbel in Berlin. He has worked passionately to bridge the gap between online marketing and product to foster growth.

He now offers 1-Day CRO Training Courses to organizations throughout Europe.

🚀 Founder of The CROsultant, Keynote Speaker, Musician & Environmentalist.

Hazjier Pourkhalkhali

Hazjier has spent years researching and optimizing the practice of experimentation.

He is currently co-authoring three scientific papers on experimentation with Harvard Business School. As a CRO consultant, he has worked with leaders at Microsoft, IBM, eBay, Adidas, H&M, and many others. His experiments have increased his client revenues by hundreds of millions of dollars.

🚀 Chief of staff and Global VP of Strategy and Value at Optimizely

Collin Tate Crowell

Collin leads the experimentation optimization platform, Kameleoon, in North America. He also helped found the international experimentation consultancy and network, GO Group Digital, and launched digital media companies in Asia. His international experience has given him a unique perspective on the culture of impactful optimization teams.

At Kameleoon, Collin commissioned Forrester to understand the optimization programs at North American financial services and healthcare organizations. He discovered that too many executives use data privacy and security as an excuse to cover up how overwhelmed and apprehensive they are about using data for optimization. "Privacy measures don't have to smother great CX," says Collin

🚀 Senior Director at Kameleoon North America

John Ekman

John founded Conversionista to help Sweden’s online businesses to get better results from their traffic. 10 years later, Conversionista is the indisputable authority on conversion optimisation in the Nordics.

Optimisation is really about changing the behaviour of your visitors. And if you want to change behaviours you need to look at behaviour data. Too many organisations want to jump in on being data-driven but they look at the wrong kind of data. They focus on demographic and attitudinal data sets and then they scratch their heads when they are unable to predict, explain or change behaviours.

🚀 Cheif Conversionista and partner at ARC

Smart companies sending their brightest people

See you next year!
Darn, you missed it.